There are many challenges to overcome when starting and running a successful multi-therapist massage practice, from finding the right location and equipment, to having all your fancy equipment break down.
But owners of successful multi-therapist practices agree, that the most important challenges that you will have to overcome will be people related. First, you need to find the right person for the right job. You will need a smiling, friendly receptionist that can handle cranky customers. You will also need skilled massage therapists that can educate your clients and keep them coming back. And you may need to find a manager that can run the show if you are not there to do it yourself.
And of course, you will need to find the right clients to keep the business running. This is why branding is so important for your business. If you try to accommodate everyone, then you will need to spend a small fortune on advertising to keep people walking though your doors. By branding your business you will attract a specific target market.
We will talk more about branding in a separate post.
Here is the link to an article I wrote for Massage Magazine with some helpful hints from some successful owners of massage practices near me on Boston’s North Shore.